This hands-on workshop debunks the myth that data analysis is exclusive to large corporations, empowering SME leaders to unlock the valuable insights hidden within their existing data. Designed for business professionals rather than statisticians, the course focuses on practical, accessible methods for collecting, cleaning, and analyzing business data using familiar tools like spreadsheets, supercharged with AI capabilities.

Participants will learn to formulate the right questions for their data, leverage AI to uncover trends and patterns, and create compelling visualizations that effectively communicate a story. The goal is to transition SMEs from relying on gut-feel decisions to making strategies backed by clear, actionable insights derived directly from their operations. Key learning objectives include defining core data concepts, identifying internal data sources, mastering data cleaning with AI tools, performing basic descriptive analysis, crafting effective prompts for AI-driven insights, and creating simple "Business Insights Dashboards" to answer specific business questions.